Concept Creation, Campaign Identity

 

"Thrift Revolution" is a comprehensive digital and social media campaign designed to inspire a new generation of thrifters. The campaign aims to promote the economic, environmental, and social benefits of shopping secondhand, targeting fashion-conscious and eco-minded individuals aged 20-25. I was able to develop a vibrant and engaging campaign identity, that included a cohesive visual language inspired by vintage aesthetics and playful typography. All photos used are original.